Marketing & Sales Management Major (B.S.)

Location(s): On Campus

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This major is offered through the School of Business. The primary mission of the School of Business at Crown College is to prepare students to fulfill their God-given calling as a marketplace missionary (Eph 4:12). While striving to accomplish this mission, the department develops the student’s ability to creatively solve real-world problems by utilizing higher-level critical thinking skills.

Program Requirements

I. Core Curriculum - 48 Credits

BIB 461 - Corinthians Correspondence 3 Credits
BIB/THE - Bible or Theology Elective (300-400 level) 3 Credits
CHM 122 - The Great Commandment 3 Credits
CHM 301 - Spiritual and Leadership Development 3 Credits
CHM 328 - The Great Commission 3 Credits
ENG 131 - English Composition 3 Credits
ENG 132 - Writing and Literature 3 Credits
HIS 135X - Old Testament History 3 Credits
HIS 136X - New Testament History 3 Credits
MAT 131 - College Algebra 3 Credits
MAT 226 - Applied Statistics 3 Credits
THE 231 - Christian Doctrine 3 Credits
Communication Elective - choose one of the following:
COM 133 - Speech 3 Credits
COM 140 - Perspectives in Communication 3 Credits
COM 252 - Interpersonal Communication 3 Credits
Fine Arts Elective - choose one of the following:
FAR/MUS Fine Arts or Music Elective - 3 Credits
HON 225 - Beauty: Art and Culture 3 Credits
History Elective - choose one of the following:
HIS 133 - World Civilizations to 1500 3 Credits
HIS 134 - World Civilizations since 1500 3 Credits
HIS 231 - American Civilization to 1877 3 Credits
HIS 232 - American Civilization since 1877 3 Credits
Social Science Elective - choose one of the following:
PSY 130 - General Psychology 3 Credits
SOC 230 - Sociology 3 Credits

II. Business Core - 42 Credits

ACC 228 - Principles of Accounting I 3 Credits
ACC 229 - Principles of Accounting II 3 Credits
BUS 110 - Business Foundations 3 Credits
BUS 215 - Business Data Foundations 3 Credits
BUS 221X - Business Communication 3 Credits
BUS 245 - Principles of Business Organization and Management 3 Credits
BUS 323 - Digital Foundations in Business 3 Credits
BUS 336 - Human Resource Management 3 Credits
BUS 337 - Operations Management 3 Credits
BUS 351 - Marketing Management 3 Credits
BUS 375 - Financial Management 3 Credits
BUS 421 - Business Law 3 Credits
ECO 232 - Principles of Economics 3 Credits
FIN 210 - Personal Financial Planning 3 Credits

III. Marketing Major - 36 Credits

BUS 425 - Advanced Analytics and AI in Business 3 Credits
BUS 450 - Strategy and Policy 3 Credits
BUS 461 - Business Internship I 3 Credits (3 Credits required)
COM 340 - Public Relations 3 Credits
ECO 324 - Advanced Economics 3 Credits
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits

Total - 126 Credits

A minimum of 36 credits must be at the upper (300-400) level for a bachelor degree.

Option: Accelerated Degree Program

Qualified students in the School of Business may apply for an accelerated degree program to earn their Master of Business Administration (M.B.A.) in an additional year instead of the typical two years. Click here for more detailed information regarding the acceptance process for this option.

Course Requirements for MBA

Students who are accepted into the accelerated Master of Business Administration (M.B.A.) will substitute the following graduate level courses into the undergraduate degree.

Undergraduate Course	Graduate Course
BUS 215 - Business Data Foundations	MBA 6253 - Data and Analytics Management
BUS 323 - Digital Foundations in Business	MBA 6275 - Business Technology Management
BUS 336 - Human Resource Management	MBA 6216 - Strategic Human Resource Management
BUS 337 - Operations Management	MBA 6212 - Operations Management
BUS 351 - Marketing Management	MBA 6242 - Strategic Marketing and Sales Management
BUS 421 - Business Law	MBA 5230 - Business Law and Ethics

Click for more information about the Master of Business Administration (M.B.A.) program.

Four Year Suggested Program for the Marketing & Sales Management Major

Freshman Year

Fall Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits
or
BIB 136X - New Testament History 3 Credits
BUS 110 - Business Foundations 3 Credits
Communication Elective 3 Credits (Choose from: COM 133 , COM 140 , or COM 252 )
ENG 131 - English Composition 3 Credits
Social Science Elective 3 Credits (Choose from: PSY 130 or SOC 230 )

Spring Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits
or
BIB 136X - New Testament History 3 Credits
BUS 221X - Business Communication 3 Credits
CHM 122 - The Great Commandment 3 Credits
ENG 132 - Writing and Literature 3 Credits
MAT 131 - College Algebra 3 Credits

Sophomore Year

Fall Semester - 15 Credits

ACC 228 - Principles of Accounting I 3 Credits
BUS 215 - Business Data Foundations 3 Credits
ECO 232 - Principles of Economics 3 Credits
FIN 210 - Personal Financial Planning 3 Credits
THE 231 - Christian Doctrine 3 Credits

Spring Semester - 15 Credits

ACC 229 - Principles of Accounting II 3 Credits
BUS 245 - Principles of Business Organization and Management 3 Credits
BUS 323 - Digital Foundations in Business 3 Credits
BUS 351 - Marketing Management 3 Credits
ECO 324 - Advanced Economics 3 Credits

Departmental Acceptance

Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA is required for departmental admission in the Business and Sport Management Department .

Junior Year

Fall Semester - 18 Credits

BIB/THE - Bible or Theology Elective (300-400 level) 3 Credits
BUS 336 - Human Resource Management 3 Credits
BUS 337 - Operations Management 3 Credits
BUS 375 - Financial Management 3 Credits
Even Year Courses
COM 340 - Public Relations 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
Odd Year Courses
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits

Spring Semester - 18 Credits

CHM 301 - Spiritual and Leadership Development 3 Credits
Fine Arts Elective 3 Credits (Choose from: FAR or MUS classes or HON 225 )
MAT 226 - Applied Statistics 3 Credits
Even Year Courses
History Elective 3 Credits (Choose from: HIS 133 , HIS 134 , HIS 231 , or HIS 232 )
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
Odd Year Courses
BUS 425 - Advanced Analytics and AI in Business 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits

Senior Year

Fall Semester - 15 Credits

BUS 421 - Business Law 3 Credits
BUS 461 - Business Internship I 3 Credits (3 Credits Required)
CHM 328 - The Great Commission 3 Credits
Even Year Courses
COM 340 - Public Relations 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
Odd Year Courses
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits

Spring Semester - 15 Credits

BIB 461 - Corinthians Correspondence 3 Credits
BUS 450 - Strategy and Policy 3 Credits
Even Year Courses
History Elective 3 Credits (Choose from: HIS 133 , HIS 134 , HIS 231 , or HIS 232 )
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
Odd Year Courses
BUS 425 - Advanced Analytics and AI in Business 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits