Nov 23, 2024

School of Arts & Sciences 2012-2013 Catalog

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School of Arts & Sciences 2012-2013 Catalog [ARCHIVED CATALOG]

Marketing Minor

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Minor Requirements

BUS 350 - Principles of Marketing 3 Credits ¹
BUS 412 - Small Business Management 3 Credits
BUS 430 - Principles of Public Relations 3 Credits
COM 140 - Perspectives in Communication 3 Credits

Choose one of the following two courses - 3 Credits

COM 247X - Media Foundations 3 Credits
COM 315 - Media and Culture 3 Credits

Choose one of the following five courses - 3 Credits

MRK 310 - Management of Sales 3 Credits
MRK 312 - Promotion—Reaching the Market 3 Credits
MRK 314 - Marketing and Business Communication 3 Credits
MRK 411 - Marketing in a Global Arena 3 Credits
MRK 413 - Trends in Consumer Behavior 3 Credits

Total - 18 Credits

¹ Business department majors should take BUS 221 - Business Communication .

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