Apr 30, 2025  
School of Arts & Sciences 2014-2015 Catalog 
    
School of Arts & Sciences 2014-2015 Catalog [ARCHIVED CATALOG]

MRK 312 - Promotion—Reaching the Market


3 Credits
ARR

Topics cover all key elements of the promotional quadrant of marketing, from advertising strategy, media selection, agency selection and role, measurement and assessment.