Apr 30, 2025  
School of Arts & Sciences 2014-2015 Catalog 
    
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School of Arts & Sciences 2014-2015 Catalog [ARCHIVED CATALOG]

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MRK 312 - Promotion—Reaching the Market

3 Credits
ARR

Topics cover all key elements of the promotional quadrant of marketing, from advertising strategy, media selection, agency selection and role, measurement and assessment.


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