Marketing Major (B.S.)

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Program Requirements

Christian Studies Core

I. Christian Studies - 24 Credits

BIB 135X - Old Testament History 3 Credits *
BIB 136X - New Testament History 3 Credits *
BIB 434 - Romans 3 Credits
BIB/THE - Bible or Theology Elective 3 Credits
BIB/THE - Bible or Theology Elective 3 Credits
CHM 201 - Spiritual and Leadership Development 3 Credits
or
CHM 300 - Spiritual and Personal Formation 3 Credits
CHM 211 - The Gospel in Human Contexts 3 Credits
or
CHM 325 - Biblical Evangelism and Missions 3 Credits
THE 231 - Christian Doctrine 3 Credits

General Education Core

II. General Education - 30 Credits

COM 133 - Speech 3 Credits
ENG 131 - English Composition 3 Credits
ENG 132 - Writing and Literature 3 Credits
HIS 133 - World Civilizations to 1500 3 Credits
or
HIS 134 - World Civilizations since 1500 3 Credits
MAT - Math Elective 3 Credits
SCI - Lab Science Elective 4 Credits
Social Science Electives 4-6 Credits²
Humanities, Math, Science or Social Science Electives 5-7 Credits^1,2*

Major Core

III. Marketing Major - 60 Credits

ACC 228 - Principles of Accounting I 3 Credits
ACC 229 - Principles of Accounting II 3 Credits
BUS 214 - Business Data Analysis 3 Credits
BUS 221X - Business Communication 3 Credits
BUS 240 - Social Entrepreneurship 3 Credits
or
BUS 343 - International Business 3 Credits
BUS 335 - Principles of Business Organization and Management 3 Credits
BUS 350 - Principles of Marketing 3 Credits
BUS 375 - Financial Management 3 Credits
BUS 421 - Business Law 3 Credits
BUS 450 - Strategy and Policy 3 Credits
BUS 456 - Business Internship 1-3 Credits (3 Credits required)
ECO 232 - Principles of Economics 3 Credits *
ECO 324 - Advanced Economics 3 Credits *
IT 106 - Introduction to Computer Applications 3 Credits
MAT 226 - Applied Statistics 3 Credits *
MRK 316 - Marketing Analytics 3 Credits
MRK 353 - Digital and Internet Marketing 3 Credits
MRK 413 - Trends in Consumer Behavior 3 Credits
300-400 MRK Elective 3 Credits
THE 333X - Christian Ethics 3 Credits *

IV. Electives - 11-28 Credits *

At least 30% of this degree, or a minimum of 38 credits, must be at the upper (300-400) level.

Total - 125 Credits

¹ Select humanities electives from COM, ENG, FAR, HIS, HUM, LAN, MUS, PHI, or PRC.

² Select social science electives from ANT, CSJ, ECO, GEO, HIS, POL, PSY, or SOC.

* Some courses from the Christian Studies Core can be used to fulfill requirements in the General Education Core. In addition, some courses required by the major can be used to fulfill requirements in the Christian Studies or General Education Cores. By doing that the number of electives needed would increase so that the minimum of 125 credits is reached.

Recommended BIB/THE elective:

THE 334X - Apologetics 3 Credits

Four Year Suggested Program for the Marketing Major

Freshman Year

Fall Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits (fulfills Humanities elective)*
or
BIB 136X - New Testament History 3 Credits (fulfills Humanities elective)*
COM 133 - Speech 3 Credits
ENG 131 - English Composition 3 Credits
IT 106 - Introduction to Computer Applications 3 Credits
HIS 133 - World Civilizations to 1500 3 Credits
or
HIS 134 - World Civilizations since 1500 3 Credits

Spring Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits (fulfills Social Science elective)*
or
BIB 136X - New Testament History 3 Credits (fulfills Social Science elective)*
BUS 221X - Business Communication 3 Credits
ENG 132 - Writing and Literature 3 Credits
Electives 6 credits

Sophomore Year

Fall Semester - 16 Credits

ACC 228 - Principles of Accounting I 3 Credits
MAT 226 - Applied Statistics 3 Credits (fulfills Math elective)*
SCI - Lab Science Elective 4 Credits
THE 231 - Christian Doctrine 3 Credits
Elective 3 Credits

Spring Semester - 15 Credits

ACC 229 - Principles of Accounting II 3 Credits
BUS 214 - Business Data Analysis 3 Credits
BUS 350 - Principles of Marketing 3 Credits
Elective 3 Credits
CHM 201 - Spiritual and Leadership Development 3 Credits
or
CHM 300 - Spiritual and Personal Formation 3 Credits

Departmental Acceptance

Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA and completion of half of the service credit requirements are required for departmental admission in the Marketing major.

Junior Year

Fall Semester - 16 Credits

CHM 211 - The Gospel in Human Contexts 3 Credits
or
CHM 325 - Biblical Evangelism and Missions 3 Credits
BUS 335 - Principles of Business Organization and Management 3 Credits
ECO 232 - Principles of Economics 3 Credits (fulfills Social Science elective)*
MRK 316 - Marketing Analytics 3 Credits
Electives 4 Credits

Spring Semester - 18 Credits

BUS 240 - Social Entrepreneurship 3 Credits
or
BUS 343 - International Business 3 Credits
ECO 324 - Advanced Economics 3 Credits (fulfills Social Science elective)*
MRK 413 - Trends in Consumer Behavior 3 Credits
THE 333X - Christian Ethics 3 Credits (fulfills BIB/THE elective)*
Electives 6 credits

Senior Year

Fall Semester - 15 Credits

BIB/THE - Bible or Theology Elective 3 Credits
BUS 375 - Financial Management 3 Credits
BUS 421 - Business Law 3 Credits
MRK 353 - Digital and Internet Marketing 3 Credits
Elective 3 Credits

Spring Semester - 15 Credits

BIB 434 - Romans 3 Credits
BUS 450 - Strategy and Policy 3 Credits
BUS 456 - Business Internship 1-3 Credits (3 Credits required)
300-400 MRK Elective 3 Credits
Elective 3 Credits