MRK 424 - Digital Marketing & Sales II

3 Credits
SPRING

This advanced course builds on foundational concepts with a strong focus on digital sales techniques. Students dive into commerce platforms and data-driven sales strategies learning to leverage analytics and segmentation to drive online sales. Topics include advanced content strategies, conversion rate optimization, and customer engagement to increase conversion ratios and drive revenue. Through hands-on projects, students refine their skills in creating, managing, and optimizing digital products to build an online presence and meet sales targets.

Offered alternate years (even)

Prerequisite: MRK 354