MRK 354 - Digital Marketing and Sales I

3 Credits
FALL

Digital Sales & Marketing I introduces students to foundational strategies and tools in digital marketing and sales. This course covers core topics like social media marketing, content creation, search engine optimization (SEO), and email campaigns, helping students understand how to drive online engagement and support sales efforts. Students will cover the basics of E-Commerce as a common selling tool. By the end, students will know how to leverage digital platforms to build brand awareness, engage target audiences, and analyze basic performance metrics, setting the stage for deeper expertise in digital sales and marketing.

Offered alternate years (odd)

Prerequisite: BUS 351