Marketing & Sales Management Major (B.S.)

Location(s): On Campus

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This major is offered through the School of Business. The primary mission of the School of Business at Crown College is to prepare students to fulfill their God-given calling as a marketplace missionary (Eph 4:12). While striving to accomplish this mission, the department develops the student’s ability to creatively solve real-world problems by utilizing higher-level critical thinking skills.

Program Requirements

I. Core Curriculum - 48 Credits

BIB 434 - Romans 3 Credits
BIB/THE - Bible or Theology Elective (300-400 level) 3 Credits
CHM 122 - The Great Commandment 3 Credits
CHM 301 - Spiritual and Leadership Development 3 Credits
CHM 328 - The Great Commission 3 Credits
ENG 131 - English Composition 3 Credits
ENG 132 - Writing and Literature 3 Credits
HIS 135X - Old Testament History 3 Credits
HIS 136X - New Testament History 3 Credits
MAT 131 - College Algebra 3 Credits
MAT 226 - Applied Statistics 3 Credits
THE 231 - Christian Doctrine 3 Credits
Communication Elective - choose one of the following:
COM 133 - Speech 3 Credits
COM 140 - Perspectives in Communication 3 Credits
COM 252 - Interpersonal Communication 3 Credits
Fine Arts Elective - choose one of the following:
FAR/MUS Fine Arts or Music Elective - 3 Credits
HON 225 - Beauty: Art and Culture 3 Credits
History Elective - choose one of the following:
HIS 133 - World Civilizations to 1500 3 Credits
HIS 134 - World Civilizations since 1500 3 Credits
HIS 231 - American Civilization to 1877 3 Credits
HIS 232 - American Civilization since 1877 3 Credits
Social Science Elective - choose one of the following:
PSY 130 - General Psychology 3 Credits
SOC 230 - Sociology 3 Credits

II. Business Core - 42 Credits

ACC 228 - Principles of Accounting I 3 Credits
ACC 229 - Principles of Accounting II 3 Credits
BUS 110 - Business Foundations 3 Credits
BUS 215 - Business Data Foundations 3 Credits
BUS 221X - Business Communication 3 Credits
BUS 323 - Digital Foundations in Business 3 Credits
BUS 335 - Principles of Business Organization and Management 3 Credits
BUS 336 - Human Resource Management 3 Credits
BUS 337 - Operations Management 3 Credits
BUS 351 - Marketing Management 3 Credits
BUS 375 - Financial Management 3 Credits
BUS 421 - Business Law 3 Credits
ECO 232 - Principles of Economics 3 Credits
FIN 210 - Personal Financial Planning 3 Credits

III. Marketing Major - 36 Credits

BUS 425 - Advanced Analytics and AI in Business 3 Credits
BUS 450 - Strategy and Policy 3 Credits
BUS 461 - Business Internship I 3 Credits (3 Credits required)
COM 340 - Public Relations 3 Credits
ECO 324 - Advanced Economics 3 Credits
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits

Total - 126 Credits

A minimum of 36 credits must be at the upper (300-400) level for a bachelor degree.

Four Year Suggested Program for the Marketing & Sales Management Major

Freshman Year

Fall Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits
or
BIB 136X - New Testament History 3 Credits
BUS 110 - Business Foundations 3 Credits
Communication Elective 3 Credits (Choose from: COM 133 , COM 140 , or COM 252 )
ENG 131 - English Composition 3 Credits
Social Science Elective 3 Credits (Choose from: PSY 130 or SOC 230 )

Spring Semester - 15 Credits

BIB 135X - Old Testament History 3 Credits
or
BIB 136X - New Testament History 3 Credits
BUS 221X - Business Communication 3 Credits
CHM 122 - The Great Commandment 3 Credits
ENG 132 - Writing and Literature 3 Credits
MAT 131 - College Algebra 3 Credits

Sophomore Year

Fall Semester - 15 Credits

ACC 228 - Principles of Accounting I 3 Credits
BUS 323 - Digital Foundations in Business 3 Credits
ECO 232 - Principles of Economics 3 Credits
FIN 210 - Personal Financial Planning 3 Credits
MAT 226 - Applied Statistics 3 Credits

Spring Semester - 15 Credits

ACC 229 - Principles of Accounting II 3 Credits
BUS 215 - Business Data Foundations 3 Credits
BUS 351 - Marketing Management 3 Credits
ECO 324 - Advanced Economics 3 Credits
THE 231 - Christian Doctrine 3 Credits

Departmental Acceptance

Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA is required for departmental admission in the Business and Sport Management Department .

Junior Year

Fall Semester - 18 Credits

BIB/THE - Bible or Theology Elective (300-400 level) 3 Credits
BUS 336 - Human Resource Management 3 Credits
BUS 337 - Operations Management 3 Credits
BUS 375 - Financial Management 3 Credits
Even Year Courses
COM 340 - Public Relations 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
Odd Year Courses
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits

Spring Semester - 18 Credits

BUS 335 - Principles of Business Organization and Management 3 Credits
CHM 301 - Spiritual and Leadership Development 3 Credits
Fine Arts Elective 3 Credits (Choose from: FAR or MUS classes or HON 225 )
Even Year Courses
History Elective 3 Credits (Choose from: HIS 133 , HIS 134 , HIS 231 , or HIS 232 )
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
Odd Year Courses
BUS 425 - Advanced Analytics and AI in Business 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits

Senior Year

Fall Semester - 15 Credits

BUS 421 - Business Law 3 Credits
BUS 461 - Business Internship I 3 Credits (3 Credits Required)
CHM 328 - The Great Commission 3 Credits
Even Year Courses
COM 340 - Public Relations 3 Credits
MRK 317 - Marketing and Sales Analytics 3 Credits
Odd Year Courses
MRK 354 - Digital Marketing and Sales I 3 Credits
MRK 415 - Sales Process and Management 3 Credits

Spring Semester - 15 Credits

BIB 434 - Romans 3 Credits
BUS 450 - Strategy and Policy 3 Credits
Even Year Courses
History Elective 3 Credits (Choose from: HIS 133 , HIS 134 , HIS 231 , or HIS 232 )
MRK 313 - Advertising, Promotion and Distribution 3 Credits
MRK 424 - Digital Marketing & Sales II 3 Credits
Odd Year Courses
BUS 425 - Advanced Analytics and AI in Business 3 Credits
MRK 315 - Consumer and Purchasing Behavior 3 Credits
MRK 431 - Sales in a Global Ecosystem 3 Credits