Marketing Major (B.S.)

III. Marketing Major - 63 Credits

• ACC 228 - Principles of Accounting I 3 Credits
• ACC 229 - Principles of Accounting II 3 Credits
• BUS 214 - Business Data Analysis 3 Credits
• BUS 221X - Business Communication 3 Credits *

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• BUS 240 - Social Entrepreneurship 3 Credits

• or

• BUS 343 - International Business 3 Credits

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• BUS 335 - Principles of Business Organization and Management 3 Credits
• BUS 350 - Principles of Marketing 3 Credits
• BUS 375 - Financial Management 3 Credits
• BUS 421 - Business Law 3 Credits
• BUS 450 - Strategy and Policy 3 Credits
• BUS 456 - Business Internship 1-3 Credits (3 Credits required)
• ECO 232 - Principles of Economics 3 Credits *
• ECO 324 - Advanced Economics 3 Credits *
• FIN 210 - Personal Financial Planning 3 Credits
• IT 106 - Introduction to Computer Applications 3 Credits
• MAT 226 - Applied Statistics 3 Credits *
• MRK 316 - Marketing Analytics 3 Credits
• MRK 353 - Digital and Internet Marketing 3 Credits
• MRK 413 - Trends in Consumer Behavior 3 Credits
• MRK Elective (300-400 level) 3 Credits
• THE 333X - Christian Ethics 3 Credits *

IV. Electives - 29 Credits*

A minimum of 36 credits must be at the upper (300-400) level for a bachelor degree.

* Some courses from the Christian Studies Core and Major Core can be used to fulfill requirements in the General Education Core. By doing that the number of electives needed would increase so that the minimum of 125 credits is reached.

Recommended BIB/THE elective:

• THE 334X - Apologetics 3 Credits

Freshman Year

Sophomore Year

Departmental Acceptance

Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA is required for departmental admission in the Marketing major.

Junior Year

Senior Year