Marketing Major (B.S.)

III. Marketing Major - 60 Credits

• ACC 228 - Principles of Accounting I 3 Credits
• ACC 229 - Principles of Accounting II 3 Credits
• BUS 214 - Business Data Analysis 3 Credits
• BUS 221 - Business Communication 3 Credits

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• BUS 240 - Social Entrepreneurship 3 Credits

• or

• BUS 343 - International Business 3 Credits

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• BUS 335 - Principles of Business Organization and Management 3 Credits
• BUS 350 - Principles of Marketing 3 Credits
• BUS 375 - Financial Management 3 Credits
• BUS 421 - Business Law 3 Credits
• BUS 450 - Strategy and Policy 3 Credits
• BUS 456 - Business Internship 1-3 Credits (3 Credits required)
• ECO 232 - Principles of Economics 3 Credits *
• ECO 324 - Advanced Economics 3 Credits *
• IT 106 - Introduction to Computer Applications 3 Credits
• MAT 226 - Applied Statistics 3 Credits *
• MRK 316 - Marketing Analytics 3 Credits
• MRK 353 - Digital and Internet Marketing 3 Credits
• MRK 413 - Trends in Consumer Behavior 3 Credits
• 300-400 MRK Elective 3 Credits
• THE 333X - Christian Ethics 3 Credits *

IV. Electives - 11-28 Credits *

At least 30% of this degree, or a minimum of 38 credits, must be at the upper (300-400) level.

Recommended BIB/THE elective:

• THE 334X - Apologetics 3 Credits

Freshman Year

Sophomore Year

Departmental Acceptance

Students apply for departmental acceptance during their sophomore year spring semester or their junior year fall semester. A minimum 2.0 cumulative GPA and completion of half of the Christian Service requirements are required for departmental admission in the Marketing major.

Junior Year

Senior Year