MRK 317 - Marketing and Sales Analytics

3 Credits
FALL

This course explores data-driven techniques for evaluating and optimizing sales and marketing efforts. Students learn techniques to analyze customer behaviors, forecast sales, measure campaign performance, and assess marketing ROI. Key topics include customer segmentation, predictive analytics, sales funnel analysis, and A/B testing. By understanding these analytics, students gain the skills to make strategic decisions that enhance customer engagement and drive business growth. This course is essential for careers in marketing strategy, digital marketing, and sales management, where data interpretation and insights fuel competitive advantage.

This course is equivalent to: MRK 3526 and MRK 4528

Offered alternate years (even)

Prerequisite: BUS 215