Oct 23, 2026  
Crown College 2026-2027 Catalog 
    
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Crown College 2026-2027 Catalog
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MRK 3524 - Marketing Communications

3 Credits
This course examines the factors impacting consumers receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered.

This course is equivalent to: MRK 314  


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