MRK 431 - Sales in a Global Ecosystem

3 Credits
SPRING

This course explores the complexities of selling in diverse international markets. Students learn to identify global opportunities and structure approaches to different cultural and economic environments. Internationalization and localization strategies are explored complemented by building an appreciation for countries’ differences in sales approaches, negotiations and contracts, as well as political and relational considerations within each country and region. With a strong emphasis on real-world applications, the course covers strategies for managing global sales teams, leveraging digital tools for international reach, and creating value-driven relationships across regions. By the end, students will have the skills to effectively drive sales and foster engagement within a dynamic global marketplace.

Offered alternate years (odd)

Prerequisite: BUS 351