MRK 313 - Advertising, Promotion and Distribution

3 Credits
SPRING

In this course students explore the principles and practices of reaching the market through effective advertising, promotional campaigns, and distribution strategies. Students gain foundational knowledge in integrated marketing communications, including message design, media selection, and promotional tactics such as sales promotions and direct marketing. The course also covers distribution channels, logistics, and strategies to ensure products reach buyers effectively and efficiently. By examining real-world case studies, students gain practical insights into planning and executing comprehensive promotional and distribution strategies to enhance market presence and customer engagement.

Offered alternate years (even)