May 04, 2024  
Crown College 2023-2024 Catalog 
    
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Crown College 2023-2024 Catalog [ARCHIVED CATALOG]

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MRK 316 - Marketing Analytics

3 Credits
FALL

In this course students will learn current marketing analytics methods and tools, the role of data analytics in marketing and apply predictive models to strategic decision making in marketing.

This course is equivalent to: MRK 3526  and MRK 4528  

Prerequisite: BUS 214  


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