Oct 04, 2022  
Crown College 2021-2022 Catalog 
    
Crown College 2021-2022 Catalog [ARCHIVED CATALOG]

SCA 5246 - Marketing and Communication for Sports


3 Credits
Course develops framework for creating and managing aspects of marketing and communication for the sports organization. Topics covered include professional communication, analysis of brand positioning, budget setting, relationship management, ethics and Christian values in advertising, Internet presence, direct marketing and marketing plans.