May 28, 2023  
Crown College 2021-2022 Catalog 
Crown College 2021-2022 Catalog [ARCHIVED CATALOG]

MRK 3526 - Introduction to e-Marketing

3 Credits
This course focuses on the application of marketing principles and techniques in an Internet world. Students will examine practical Web-based marketing communication strategies, including banner ads, search engine keyword campaigns, and online public relations.The course will also examine the use of social media such as networking, wikis, blogging, podcasting, etc. to create relationships, market products and services, create brand awareness, and drive customer loyalty.