Aug 17, 2022  
Crown College 2021-2022 Catalog 
Crown College 2021-2022 Catalog [ARCHIVED CATALOG]

MBA 6210 - Marketing Management

3 Credits
This course provides an overview of marketing management as it applies to today’s global business leaders. Focus is on strategy, corporate branding, marketing ethics, and integrative marketing communications. Students have the opportunity to work as part of a marketing team to create a strategic marketing plan.