Mar 28, 2024  
Crown College 2020-2021 Catalog 
    
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 4528 - Marketing Data and Analysis


3 Credits
This course develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.