Oct 04, 2022  
Crown College 2020-2021 Catalog 
    
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 4526 - Retail Marketing Management


3 Credits
This course critically analyzes the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.