Oct 04, 2022  
Crown College 2020-2021 Catalog 
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 3522 - Consumer Behavior

3 Credits
This course describes and explains consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. It will include applications to promotion, product design, distribution, pricing, and segmentation strategies.