Oct 04, 2022  
Crown College 2020-2021 Catalog 
    
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 3520 - Principles of Marketing Research


3 Credits
This course focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.