Mar 29, 2024  
Crown College 2020-2021 Catalog 
    
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MBA 6220 - Marketing for Nonprofits


3 Credits
Course develops framework for creating and managing aspects of marketing for the nonprofit organization. Topics covered include analysis of brand positioning, budget setting, relationship management, ethics and Christian values in advertising, Internet presence, direct marketing and marketing plans.