May 28, 2023  
Crown College 2020-2021 Catalog 
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 413 - Trends in Consumer Behavior

3 Credits

This course examines the changing process of selling and buying impacted by technology and competition. It offers an examination of markets and the factors influencing market development. A thorough study of individual consumer’s behavior and understanding the consumer in relation to the buying/selling process is a key component.