Oct 04, 2022  
Crown College 2020-2021 Catalog 
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 411 - Marketing in a Global Arena

3 Credits

This course is an overview of international marketing and considers the powerful economic, technological, industrial, political, and demographic forces that are converging to build the foundation of a global marketplace in a dynamic and changing world. Projects involving international marketing are conducted.