Oct 04, 2022  
Crown College 2020-2021 Catalog 
Crown College 2020-2021 Catalog [ARCHIVED CATALOG]

MRK 314 - Marketing and Business Communication

3 Credits

Skill sets and approaches to both marketing and business communication functions are introduced. Business communication applications, promotional strategies, role and limitations of advertising, public relations and publicity, consumer listening posts and feedback, are included topics.