Apr 11, 2021  
Crown College 2017-2018 Catalog 
    
Crown College 2017-2018 Catalog [ARCHIVED CATALOG]

MBA 6210 - Marketing Management


3 Credits
This course applies marketing management techniques utilized in todays marketplace. Focus is on the challenges of marketing to individuals in a climate of increasing information, internet channels, and multiple buyer options. Includes discussion of global issues that face marketers, including privacy, security, and email marketing.