BUS 440 - Resource Development

3 Credits
FALL

This course will build the student’s understanding of development issues in the nonprofit world including volunteers, sources of income, motivations and expectations of donors, and the techniques and tools that comprise fundraising. The primary emphasis for the course is on understanding how to match funding and volunteer opportunities and fundraising techniques to donors’ values, interests, capability, and inclination to give, and creating and implementing fundraising programs that are a fit for a nonprofit organization’s current level of growth. After completing this course, students should be able to create a mixed revenue strategy for a nonprofit and have an understanding of the strengths, weaknesses, and challenges involved in the resource development process.