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Nov 27, 2024
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School of Online Studies & Graduate School 2015-2016 [ARCHIVED CATALOG]
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MRK 4526 - Retail Marketing Management
3 Credits
This course critically analyzes the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.
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