MRK 353 - Digital and Internet Marketing

3 Credits
FALL

This course is an introduction to digital marketing. The course will expose students to many of the current tools and platforms of the digital marketing arena including search engine optimization, SMS text, e-mail marketing, blogs, YouTube, Pinterest, LinkedIn, Facebook and Twitter. In class discussions, case studies, lecture and a hands-on digital marketing project will be used to engage students in course content.

Offered alternate years (odd)

Prerequisite: BUS 350