MRK 3526 - Introduction to e-Marketing

3 Credits

This course focuses on the application of marketing principles and techniques in an Internet world. Students will examine practical Web-based marketing communication strategies, including banner ads, search engine keyword campaigns, and online public relations. The course will also examine the use of social media such as networking, wikis, blogging, podcasting, etc. to create relationships, market products and services, create brand awareness, and drive customer loyalty.