HELP School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG] Print this Page Facebook this Page (opens a new window) Tweet this Page (opens a new window)

MRK 4528 - Marketing Data and Analysis

This course develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.

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