Nov 30, 2020  
School of Online Studies & Graduate School 2014-2015 
    
School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

MRK 4528 - Marketing Data and Analysis


3 Credits

This course develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.