Oct 29, 2020  
School of Online Studies & Graduate School 2014-2015 
    
School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

MRK 4526 - Retail Marketing Management


3 Credits

This course critically analyzes the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.