Oct 29, 2020  
School of Online Studies & Graduate School 2014-2015 
    
School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

MRK 3522 - Consumer Behavior


3 Credits

This course describes and explains consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. It will include applications to promotion, product design, distribution, pricing, and segmentation strategies.