Sep 21, 2020  
Crown College 2020-2021 Catalog 
    
Crown College 2020-2021 Catalog

MBA 6210 - Marketing Management


3 Credits
This course provides an overview of marketing management as it applies to today's global business leaders. Focus is on strategy, corporate branding, marketing ethics, and integrative marketing communications. Students have the opportunity to work as part of a marketing team to create a strategic marketing plan.