SMG 206 - Sport Marketing and Fund Raising

3 Credits
SPRING

This course provides an overview of the sport market and of sport marketing, as an area of study and process. Considerations in critical areas and steps of preliminary market research and market segmentation will be discussed. Marketing plans, including product, price, promotion, place and public relations will be explored. Areas of personal selling, merchandising, and the electronic media will also be an essential topic of interest.

Offered alternate years (even)