Mar 29, 2024  
Crown College 2018-2019 Catalog 
    
Crown College 2018-2019 Catalog [ARCHIVED CATALOG]

MRK 316 - Marketing Analytics


3 Credits
FALL

In this course students will learn current marketing analytics methods and tools, the role of data analytics in marketing and apply predictive models to strategic decision making in marketing.

Prerequisite: BUS 214