Mar 29, 2024  
Crown College 2017-2018 Catalog 
    
Crown College 2017-2018 Catalog [ARCHIVED CATALOG]

MRK 314 - Marketing and Business Communication


3 Credits
ARR

Skill sets and approaches to both marketing and business communication functions are introduced. Business communication applications, promotional strategies, role and limitations of advertising, public relations and publicity, consumer listening posts and feedback, are included topics.