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    Crown College
  Feb 22, 2018
Crown College 2017-2018 Catalog

BUS 430 - Principles of Public Relations

3 Credits

This course reviews public relations principles and practices in the modern world of marketing and management. It covers how government, employee, investor, community, marketing, non-profit and corporate public relations practices differ yet communicate a consistent positioning of the organization. This course emphasizes a case history approach that focuses on public relations programming, emphasizing how research, planning, communication, and measurements fit together to give a practical overview of the public relations process.