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Crown College 8700 College View Drive
Saint Bonifacius, Minnesota 55375
952-446-4100

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Crown College

Apr 18, 2024

Crown College 2017-2018 Catalog

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Crown College 2017-2018 Catalog [ARCHIVED CATALOG]

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MRK 3524 - Marketing Communications

3 Credits
This course examines the factors impacting consumers receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered.

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