Aug 15, 2020  
School of Online Studies & Graduate School 2014-2015 
    
School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

MBA 6220 - Marketing for Nonprofits


3 Credits

Course develops framework for creating and managing aspects of marketing for the nonprofit organization.  Topics covered include analysis of brand positioning, budget setting, relationship management, ethics and Christian values in advertising, Internet presence, direct marketing and marketing plans.