Apr 20, 2024  
School of Online Studies & Graduate School 2014-2015 
    
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School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

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MRK 3524 - Marketing Communications

3 Credits

This course examines the factors impacting consumers’ receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered.


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