Aug 15, 2020  
School of Online Studies & Graduate School 2014-2015 
    
School of Online Studies & Graduate School 2014-2015 [ARCHIVED CATALOG]

MBA 6210 - Marketing Management


3 Credits

This course applies marketing management techniques utilized in today’s marketplace. Focus is on the challenges of marketing to individuals in a climate of increasing information, internet channels, and multiple buyer options. Includes discussion of global issues that face marketers, including privacy, security, and email marketing.